RESUME SNAPSHOT

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Summary:
Client development and marketing professional with 5+ years of experience driving strategic campaigns and content across beauty, entertainment, and technology. Skilled in developing client-facing materials, running infelucener campaigns, conducting market research, and translating insights into narratives that support business growth. Proven ability to manage multiple projects, collaborate cross-functionally, and deliver high-quality work in fast-paced environments.

Skills:

Account Management • Account Strategy • B2C Marketing • B2B Marketing • Campaign Optimization •  Contract Negotiation • Creator Briefs Development • Creator Partnerships • Creator Whitelisting • Creator Dark Posting • Creative Strategy •  Influencer Relationship Management • Performance Reporting • Relationship Management • Social Listening • Tools (Traakr, AspireIQ, CreatorIQ, Slack, Microsoft Teams, Adobe Photoshop & Illustrator )

  • Owned and executed national brand partnership activations with clients including Amazon Ads and iHeartMedia, aligning cross-functional stakeholders and driving multi-market campaign delivery to expand audience reach.

  • Managed creator logistics and venue sourcing for the Amazon Ads Rising Stars program, ensuring seamless execution and strengthening relationships between brand partners and participating creators.

  • Oversaw $250K+ budgets for national roadshows, increasing event output by 15% while analyzing event performance data to refine campaign strategy and inform future co-marketing initiatives.

  • Leveraged Google AI tools and automation to optimize production workflows, improving efficiency and research accuracy for VIP experiences

  • Acted as the cross-functional bridge between client, creative, and production teams, directing creative development and ensuring seamless brand consistency and alignment across all touch points

Connecting small brands with relevant content creators to create impactful UGC to drive brand awareness and increase sales

  • Managed end-to-end influencer campaigns, driving 3x ROAS over standard brand content and increasing repeat creator partnerships by 10% through strategic talent sourcing

  • Developed and refined influencer and content strategies based on audience insights, strengthening brand positioning and engagement across TikTok, Instagram, and YouTube

  • Partnered with C-suite leadership and key stakeholders to translate campaign performance learnings into actionable creative and channel optimizations, improving program ROI and resonance

  • Conducted competitive market analysis and led cross-functional planning with marketing, analytics, and creative teams to identify new growth opportunities, improve operational efficiency, and deliver structured strategic recommendations used in stakeholder decision-making

Advertising Account Executive @ MUSTACHE AGENCY

  • Owned day-to-day client partnerships and communications, serving as the primary liaison between stakeholders and internal teams to align on objectives, timelines, and scopes of work

  • Led creation of client-facing pitch decks, SOWs, and strategic campaign recommendations, negotiating scopes and deliverables to optimize outcomes and stay within budget

  • Managed account operations and cross-functional workflows, preparing executive-ready materials and ensuring seamless campaign execution that met client goals and business objectives

Clients: La Mer, CeraVe, HBOMax (Hacks S2), Hulu (The D’Amelio S2) and Bloomberg Philanthropies (Bloomberg Connects)

  • Led client call logistics by creating agendas and detailed recaps, ensuring clear communication, follow-ups, and alignment across internal teams and CPG clients

  • Managed media placements and product seeding by coordinating with vendors and maintaining relationships with journalists to secure earned coverage across multiple industries

  • Designed client-facing creative decks to support upcoming campaigns and events, collaborating with internal teams to meet timelines and client expectations

Clients: Schuman Cheese, Raw Generation, Black Button Distilling, California Design Den, Tata Consumer: Good Earth Tea, Bully Max, and Luxe Bidet

EDUCATION

NORTHWESTERN UNIVERSITY

Class of 2021

BOSTON UNIVERSITY

Class of 2019

 

Bachelor of Science in Communications